FANTASY SPORTS PARTICIPATION HITS NEW MILESTONE, TOPPING 40 MILLION IN U.S. AND CANADA
Fantasy Sports Trade Association touts 25% growth in players since 2010
SAN FRANCISCO – Fantasy sports participation in the United States and Canada has reached the 41-million mark according to new research conducted by Ipsos Public Affairs for the Fantasy Sports Trade Association (FSTA). This finding shows the highest participation numbers in the industry’s history with nearly one-in-four males playing fantasy sports.
Complete results of the survey were unveiled today at the FSTA Summer Conference sponsored by Optimal Payments.
The 41 million number represents a nearly 13% increase in the number of U.S. and Canadian fantasy sports players compared to a similar Ipsos study conducted in 2012 and a 25% increase from its 2010 survey.
"The continuing increase in fantasy sports participation illustrates two core elements of fantasy play,” said FSTA president Paul Charchian. “First, fantasy sports remains a social activity, made more enjoyable when playing with friends. Second, people don't stop playing fantasy sports. Eighty percent of fantasy sports players believe they will still be playing in 10 years, and 40% believe they will play until they die. Combine those trends with our fastest growing demographic, players under 18, and there's reason to believe that fantasy sports will remain a foundational sports pastime."
Two other key findings from the 2014 study indicate that 31% of males age 12-29 played fantasy sports in the last 12 months and 30% of males age 12-45 played fantasy sports in the last 12 months.
About the FSTA
The Fantasy Sports Trade Association represents the fantasy sports industry with over 175 members ranging from small startups to large media corporations. As the voice of the industry since 1998, the FSTA has been the leader in providing demographic data, annual conferences and collective action to ensure unfettered growth. Visit http://www.fsta.org for more information.
These are some of the findings of an Ipsos poll conducted on behalf of the Fantasy Sports Trade Association from May 14-19, 2014. For the survey, representative randomly selected samples of 1,209 U.S. teens and adults and 1,300 Canadian teens and adults from Ipsos’ online panel were interviewed online. With a sample of this size, the results are considered accurate to within ± 2.7 percentage points, 19 times out of 20, of what they would have been had the entire U.S. and Canadian populations aged 12 and older been polled. The margin of error will be larger within sub-groupings of the survey population. The data was collected in a manner which ensures that the sample's age, gender and region composition reflects that of the actual U.S and Canada populations according to Census information. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.