FSTA 2008 Business
Wednesday, July 8- 9
City Centre / Doubletree Hotel in Chicago, IL
registration is $449 for FSTA members and $599 for non-members.Register Now!
you have registered for the conference please contact the Chicago City Centre /
Doubletree Hotel to reserve your room at the special conference rate.Hotel rates
are $139-$149 per night (this rate applies the entire week).Call
(312)787-6100 and refer to the "FSTA Summer Business Conference" to
get the discounted rate.
you are interested in sponsoring the FSTA Business Conference and Research
Symposium in Chicago please review our sponsorship packages.
Email Association Manager Justin Cleveland for details.
Pre-Conference, Monday, July 7
7 p.m. -- 10 p.m.
Informal Networking – Open to Attendees and Non-Attendees
(Lucky Strike Lanes, 322 E. Illinois Street, Chicago)
6 p.m. -- 7 p.m.
FSTA Board of Directors Meeting
Conference Day 1, Tuesday, July 8
Conference Registration Opens
Breakfast sponsored by Sports Data Hub
Welcome & Opening Remarks
Jeffrey R. Thomas, President, Fantasy Sports Trade Association
Founder & CEO, SportsBuff.com
Wireless World of Fantasy Sports
Fantasy sports sites are going wireless, working with providers to offer the
ability to manage fantasy teams via smart phones and pocket PCs. How
enthusiastic has the fantasy sports community been in adopting the technology?
Our panelists will share their views on mobile fantasy sports applications and
discuss what the future holds.
Benderoff, Technology Reporter for the Chicago Tribune
Ahn, CBS Mobile
Bimal Kapadia, ESPN
David Mellin, Sprint
Jim Corelis, STATS, Inc.
Who Needs a Patent?
Given the level of competition within the fantasy sports industry, companies
must be innovative in order to succeed. Companies also strive to protect their
innovations and intellectual property to maintain their competitive edge. What
can (or should) be patented, though? How effectively can various types of
patents be enforced? In this panel discussion we’ll discuss these questions and
explain how the patent process works and what steps you can take to minimize
Presented by Matthew Gryzlo, Patent Attorney,
McDermott, Will & Emery
Networking Break sponsored by Ultimate
New! FSTA Fall Consumer Behavior Research Study
Dr. Kim Beason of
The University of Mississippi will unveil the 6th iteration of his fantasy
sports industry demographic research sponsored by the FSTA. His research this
summer focuses on a topic that is near and dear to everyone’s heart: where and
how fantasy players are spending their money.
The Future of Sports on the Web
This panel aims to explore how changes in technology and the Internet are
influencing the coverage of sports and the way consumers interact. Topics to be
discussed include the decentralization of media power, user generated content
and open-source software and applications.
Moderator:Ted Kasten, Draft Dynamix
Panelists:Jeffrey Ma, ProTrade
Rob Phythian, Open Sports Network
Pete Vlastelica, YardBarker
Justin Withers, EA Sports
Lunch sponsored by Fantasy Sports Ventures
Fantasy Sports Wagering – What’s Legal?
The legal environment climate with respect to gambling continues to change.
Some states such as Oregon and Montana specifically allow wagering on fantasy
sports, including pari-mutuel wagers. Join us as Glenn Colton provides
a fresh view of the legal questions surrounding fantasy sports and offers his
insight on what the future holds.
Presentation by Glenn Colton of Wilson Sonsini Goodrich
Marketing Your Site
With more competition than ever before, how can you maximize your online
presence through search marketing and beyond without hurting your bottom line?
Our panel will discuss new and unique ways to market and optimize your website
to boost sales, improve lead generation,broaden your website's exposure,
raise overall brand awareness and increase targeted traffic.
Moderator:Walter Lis, STATS Inc.
Panelists:Darren Lachtman, rEvolution Sports
Matt Berry, ESPN
Paul Charchian, LeagueSafe.com
Michael Rubin, GasPedal
Networking Break sponsored by PA-Sportsticker
Playing with the Big Boys: America’s Top Brands and Fantasy
What’s important to Fortune 500 companies when deciding how fantasy sports fits
in their sports sponsorship strategy? What resources do they use to evaluate
sports sponsorship opportunities, and what are their trigger points for a
decision on fantasy sports? Most importantly, what can fantasy sports companies
do to ‘go beyond the screen’? Jonathan Norman, Director of Sports Strategy and
Dr. David Bohnsack, Vice President of Research & Insights at GMR Marketing
offer their views on how the fantasy sports world can work more closely with America’s
Norman, GMR Marketing
Dr. David Bohnsack, GMR Marketing
Fantasy Sports in Mainstream Media
As the fantasy sports industry continues to grow, what's changed over the last
year in the way major media companies are handling coverage and attempting to
attract new readers/players?
Kamen, USA Today
Panelists:Ferdinando DiFina, Wall Street Journal
Nate Ravitz, ESPN
Adam Slotnick, FoxSports
Rick Wolf, NBC / Rotoworld
7 p.m. -- 9 p.m.
FSTA Party and Dinner at Joe’s Bee-Bop
Café - Navy Pier
Conference Day 2, Wednesday, July 9
7:30 a.m. -- 8:30 a.m.
New! FSTA Market Research
The FSTA has listened to member requests for more market size research. This
year’s study with Ipsos was expanded and new, valuable results will be
presented by Aaron
Amic, Director of Ipsos Public Affairs. Amic will present the full findings
of the FSTA's annual demographic survey of the fantasy sports market covering
both the U.S. and Canada.
Attracting and Attaining Site
Learn how to bolster your bottom line by hearing presentations from sports
marketing experts on building relationships that result in sponsorships.
In an era of consolidation and a weak economy, sponsorship and advertising
opportunities have been limited. This panel will tackle new ways to
maximize potential partnerships to benefit your business and your clients.
Panelists:Ken Fuchs, Sports Illustrated
Dan Lobring, rEvolution Sports Marketing
Tony Schiller, Paragon Marketing
Robert Tas, Sportgenic
Networking Break sponsored by Fantasy
Raising Investment Capital
A great idea is nothing without the cash to make it happen. This panel deals
with the arduous process of seeking financial backing to make your idea into a
viable product.Beginning with the process of writing proposals and
putting your idea in a desirable position, this section will deal with the ways
to get an idea off the ground, or to take your existing business to the next
Charles, The Sports Network
Panelists:Mark Koulogeorge, MK Capital
Scott Philp, Rotohog
Pete Vlastelica, YardBarker
Jason Weingarten, genYcapital
Bring in the Ringers: Working with
A sports-themed website instantly gains credibility when it features opinions
and commentary from the true experts: the professionals who actually play and
coach the games. Many companies, however, are unfamiliar with how to get in
touch with and effectively sell an idea to the personality. This panel will
cover some important questions for anyone who is thinking about taking their
site to the next level with a sports celebrity.
Cleveland, Fantasy Sports Trade Association
Panelists:Israel Idonije, Chicago Bears
Tonia Klausner, Wilson Sonsini Goodrich & Rosati
Lou Michaels, Sports Agent, McGuire Woods
Fletcher Smith, Sports Agent, MouthpieceSPORTS.com
Optional Post-Conference Events, Wednesday, July 9
1 p.m. -- 4 p.m.
FSTA Fantasy Football Drafts (please let us know if you're interested in
drafting a team)
6 p.m. -- 10 p.m.
Wrigleyville Rooftop Outing – Cubs vs. Reds
Register for the FSTA Business Conference Now!