RECAPPING AN INFORMATIVE AND FUN FSTA WINTER CONFERENCE
Monday, January 28, 2013
Posted by: Meg Van Petten
The FSTA Winter Conference: "The Move to Mobile: Fantasy Sports Everywhere,” sponsored by paysafecard was held last week at The Mirage in Las Vegas with over 200 attendees, representing over 100 different companies.Among the highlights of the conference:·a compelling keynote address by Zappos Insights’ Robert Richman, who gaveadvice on how to achieve an "epic level of loyalty and engagement” with your customer;·informative research from Stephen Master of Nielsen, who introduced the concept of "Fanalytics” in terms of sports user consumption shifting to multiple-screen usage, as well as tips from other top experts in the field on how to "leverage the second screen” as a platform;·hearing unique perspectives on "responsive design” and what should go on behind the scenes when planning for and building a new mobile app;·enlightening panels on Advertising – Online to Mobile and Fantasy Sports Consumer Motivation;·our annual Elevator Pitch, sponsored by Yahoo! Sports and won by Fanamana;·the FSTA Expert League Baseball Draft that was sponsored by XML Team Solutions and aired live on SiriusXM Fantasy Sports Radio; and·the induction of Ryan Bonini, Tristan Cockcroft, William Del Pilar, Michael Fabiano, Dan Grogan, Bob Harris and James Quintonginto the Fantasy Sports Writers Association Hall of FameThe FSTA also announced the following winners of the 2012 FSTA Awards at a banquet sponsored by the USA TODAY Sports Media Group:·
Best League Commissioner Product
Most Innovative Fantasy Contest
NFL.com Perfect Challenge·
Most Innovative Fantasy Product or Service
tie between RotoWorld Premium Draft Guide and NFL.com Google+ Hangouts·
Most Outstanding Fantasy Contest
FanDuel Fantasy Football Championship·
Best Mobile App
Tie between CBS Sports Fantasy Football and Fantasy Alarm Football
Best Live Event
National Fantasy Baseball Championship (NFBC)·
Most Valuable Fantasy Content:
Most Valuable Fantasy Tool
Rookie of the Year
Reality Sports Online
Congratulations to all of the nominees and winners on a well-deserved honor.The FSTA thanks our attendees and sponsors for making this another fantastic event. FSTA members should be on the lookout for our post-conference survey soon and thanks in advance for taking the time to provide the FSTA with valuable information about whatyouwant atyourconference.
We’re already looking forward to our next event in Chicago, June 13-14. Mark the dates … more details to come.
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