Description: RapidDraft.com took to Twitter to promote Week 17 of its RD Weekly game. Gathering 12 drafters who brought more than 18,000 combined followers, we ran through an entire 10-round draft on Twitter, allowing the participants — from various football content sites — to flex their strategy muscles and keeping the RD brand in front of Tweeters for 9 hours on the opening day of Week 17 drafting. The effort also had the unintended benefit of displaying the strength in RD’s speed. As we pointed out, RD users could conduct all 24 of their free drafts in less time than it took us to do one. At least it was fun.

View Ad: Article displaying the completed draft for consumers and linking from participant sites: http://news.rapiddraft.com/nfl/week-17-twitter-mock-draft/

RD Weekly rules (used for mock): http://www.rapiddraft.com/official-rules-weekly-football-2010.aspx

Website: http://rapiddraft.com