Most Outstanding Fantasy Advertisement: World Fantasy Games
Description: How much does any spot really stand out in print or a standard online ad space these days? This is an era of social media, which is why RapidDraft decided to position its RD Weekly game in the center of Twitterdom in Week 17. We conducted a 12-team, 10-round mock draft on Twitter, incorporating participants from various football content sites that brought a total of more than 18,000 followers. The effort gave all involved the chance to show off their knowledge and strategy while displaying the rules of the RD game and kept the brand in Twitter discussion for nine straight hours.
Other: Unique hashtag to enable following along: http://twitter.com/#search?q=#rdweek17 Post with completed draft (links to participants): http://news.rapiddraft.com/?p=2777
Website: http://rapiddraft.com