Also known as "The Talented Mr. Roto,” Berry is one of the most recognizable faces in the fantasy industry. His writing combines the statistical analysis required for fantasy sports with humor and personal anecdote. He began his ascent in 1999 as a senior columnist for Rotoworld.com and in 2004 created his own website called The Talented Mr. Roto (TMR). In 2007, ESPN.com acquired TMR and installed Berry as the lead fantasy analyst for all of its sports. The TMR website also launched the careers of many other talented fantasy writers. Berry is the only person to collect four FSWA Writing Awards in a single year (2006), was an inaugural member of the FSWA Hall of Fame (2010), and currently serves as an advisor to the Association’s Executive Committee.