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Industry Demographics
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Industry Demographics

At a glance

The average fantasy sports player has these demographics:

  • 80% Male
  • 89.8% Caucasian
  • 51.5% Not Married
  • Average Age: 34
  • College Degree or More: 78.1%
  • Years in Fantasy Sports: 9.51
  • Hours Consuming Sports per week: 17.89
  • Hours Consuming Fantasy Sports per week: 8.67
  • Favorite Fantasy Sport: Football (69.4%)
  • Fantasy Sports Players that Pay League Fee: 46.9%

 


In 2014 to-date, there are over 41 million people playing fantasy sports in the USA and Canada. 

FIGURE 1.
Percentage of fantasy sports players compared to the general population in the United States and Canada (Age 12+) 
United StatesCanada
Total14%19%
Adults13%18%
Teens18%30%
Male19%20%
Female8%5%
College Education18%22%
No College Education10%11%
HH Income $50k+16%15%
HH Income <$50k10%10%

The growth of the number of people playing fantasy sports in the USA and Canada has exploded over the years. 

FIGURE 2.
Number of fantasy sports players by year
Year Estimated Number of Players
1988 500,000
1991-1994 1 - 3 Million
2003 15.2 Million
2004 13.5 Million
2005 12.6 Million
2006 18 Million
2007 19.4 Million
2008 29.9 Million
2009 28.4 Million
2010 32 Million
2011 35.9 Million
2014 41.5 Million

On average, fantasy sports players spend $111 on league-related costs, single-player challenge games, and league-related materials over a 12-month period.

FIGURE 3.
Fantasy sports players' spending (over 12-month period)
Per PlayerU.S. Market Share
League Fees$52$1.71 Billion
Transaction Fees$8$262 Million
Website Hosting Fees$9$290 Million
Website Prize Fees$7$230 Million
Information Materials$20$656 Million
Challenge Games$15$492 Million

Fantasy sports players are large consumers of sports news websites, which they use to obtain relevant data.

FIGURE 4.
Number of sports news websites that fantasy sports players use to obtain relevant data
Number of SitesTotal
Six30%
Four to Five44%
Two to Three16%
One7%
None3%

30% of fantasy sports players surveyed in 2011 used a mobile device to participate in fantasy sports.

FIGURE 5.
Among those that use a mobile device, fantasy sports players have used a mobile device or app to:
ActivityTotal
Access cheat sheets and rankings to help with drafts and auctions13%
Access real-time fantasy games or player stats67%
Get player news, information or injury reports54%
Get scores of actual games (MLB, NHL, NBA, etc.)69%
Change their fantasy team’s lineup, make trades, or conduct transactions44%
Send messages or smack talk to other members of their fantasy league or game 14%

Daily Games players often choose the website they trust.

FIGURE 6.
How do Daily Games players choose which website to play?
ActivityTotal
I trust the site48%
It is the easiest to use41%
It provides the game options I am looking for 34%
It was recommended by someone I know 28%
It offers the best cash prizes 28%
It has the largest number of leagues 18%
Other Mentions 2%
Don’t know 1%

It is most common for fantasy sports players to spend up to $50 on entry fees in a year.

FIGURE 7.
How much do fantasy sports players spend on entry fees in a year?
Mean ExpenditureDaily Only
(Mean $74)
Both
(Mean $74)
All
(Mean $122)
$1 - $5065%39%46%
$51 - $10017%27%23%
$101 - $3009%27%21%
$301 +9%7%8%

INDUSTRY DATA
FSTA market research reports offer insightful industry analysis and research into the market at the national level. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts.

 

 

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Fantasy Sports Trade Association
600 N. Lake Shore Drive
Chicago IL, 60611
T: 312.771.7019

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