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Industry Demographics
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Industry Demographics

At a glance

The average fantasy sports player has these demographics:

  • 80% male
  • 89.8% Caucasian
  • 51.5% Not Married
  • Average Age 34
  • College Degree or More 78.1%
  • Years in Fantasy Sports 9.51
  • Hours Consuming Sports per week 17.89
  • Hours Consuming Fantasy per week 8.67
  • Favorite Fantasy Sport: Football (69.4%)
  • Pay League Fee 46.9%

In 2014 there were over 41 million people playing fantasy sports in the USA and Canada. 

FIGURE 1.
Percentage of Fantasy Sports Players compared to Population of Age 12+ in the United States and Canada
United StatesCanada
Total14%19%
Adults13%18%
Teens18%30%
Male19%20%
Female8%5%
College Education18%22%
No College Education10%11%
HH Income $50k+16%15%
HH Income <$50k10%10%

 

On average, fantasy sports players spend $111 on league related costs, single player challenge games, and league related materials over a 12 month period.

 

FIGURE 2.
Fantasy sports players spend over 12 month period
Per PlayerU.S. Market Share
League Fees$52$1.71 Billion
Transaction Fees$8$262 Million
Website Hosting Fees$9$290 Million
Website Prize Fees$7$230 Million
Information Materials$20$656 Million
Challenge Games$15$492 Million

 

Fantasy Sports players are large consumers of sports news websites, which they use to obtain relevant data.

 

 

 

FIGURE 3.
Number of sports news websites that Fantasy Sports players use to obtain relevant data
Number of SitesTotal
Six30%
Four to Five44%
Two to Three16%
One7%
None3%

 


 

30% of Fantasy Sports Players surveyed in 2011 used a mobile device to participate in fantasy sports.

 

FIGURE 4.
Among those that using a mobile device, fantasy sports players used a mobile device or app to:
ActivityTotal
Access cheat sheets and ranking to help with drafts and auctions13%
Access real-time fantasy games or player stats67%
Get player news, information or injury reports54%
Get scores of actual games (MLB, NHL, NBA, etc.)69%
Change their fantasy team’s lineup, make trades, or conduct transactions44%
Send messages or smack talk to other members of their fantasy league or game 14%

 

How do Daily Games players choose which website to play?

 

FIGURE 5.
How do Daily Games players choose which website to play?
ActivityTotal
I trust the site48%
It is the easiest to use41%
It provides the game options I am looking for 34%
It was recommended by someone I know 28%
It offers the best cash prizes 28%
It has the largest number of leagues 18%
Other Mentions 2%
Don’t know 1%

 

How much do Fantasy Sports players spend on Entry Fees in a year?

FIGURE 6.
How much do Fantasy Sports players spend on Entry Fees in a year?
Mean ExpenditureDaily Only
(Mean $74)
Both
(Mean $74)
All
(Mean $122)
$1 - $5065%39%46%
$51 - $10017%27%23%
$101 - $3009%27%21%
$301 +9%7%8%

INDUSTRY DATA
FSTA market research reports offer insightful industry analysis and research into the market at the national level. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts.

 

 

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Fantasy Sports Trade Association
600 N. Lake Shore Drive,
Chicago IL, 60611

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