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Winter 2010 Conference
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FSTA 2010 Winter Business Conference Information

GENERAL INFORMATION

Tuesday and Wednesday, January 26 - 27

The Palms, Las Vegas, Nevada

Conference registration is $449 for FSTA members and $599 for non-members.Register Now!

ROOM RESERVATIONS

Once you have registered for the conference please contact the Palms Hotel to reserve your room at the special conference rate.Hotel rates start at $119 per night (866) 725-6773 and request the group rate for FSTA. Or log on to palms.com and enter promo code AF0125H.

SPONSORSHIPS

If you are interested in sponsoring the FSTA Business Conference and Research Symposium in Las Vegas please review our sponsorship packages. Email Association Director Megan Van Patten for details.



CONFERENCE AGENDA

Pre-Conference, Sunday, January 24

12:00 a.m. - Close
RapidDraft.com VIP Viewing Party
If you or any of your colleagues are in town Sunday, please join us for the RapidDraft.com NFL Playoffs Viewing Party. Look for us in the private VIP lounge on the third floor of the Fantasy Tower of The Palms (say you're with the FSTA and RapidDraft group).

The VIP surroundings we've secured includes multiple TVs, leather couches and chairs, a betting window, and a cash bar. We'll have everything we need to enjoy a great day of NFL Playoff action. Stay for an hour or stay all day. The RapidDraft viewing lounge is free for all FSTA Conference attendees and guests (the room max is 50). The first game kicks off at Noon PST and we'll be there for at least the next six hours. Solid rumor - at least two NFL players will be in attendance with us.

Any questions, feel free to contact Jeff Thomas at 262-308-5544.

Pre-Conference, Monday, January 25

6 p.m. -- 11 p.m.
FSTA Expert League Fantasy Baseball Draft- Presented by Fanball.com
Enjoy a cash bar and networking opportunities while the fantasy baseball experts draft! Join us in the Gardunos Vista room in the Palms starting at 6pm.

Conference Day 1, Tuesday, January 26

7:00 a.m.
Conference Registration Opens

7:30 a.m.
Breakfast- Sponsored by MyFantasyLeague.com

8:30 a.m.
Welcome & Opening Remarks
Paul Charchian, President, Fantasy Sports Trade Association; Founder, Leaguesafe.com

8:35 a.m.
Welcome From Conference Sponsor, Yesteryear Fantasy Sports
Jim Pennington, Yesteryear Fantasy Sports

8:45 a.m.
FSTA Consumer Behavior Research Study
Dr. Kim Beason of the Fantasy Sports Research Group presents the latest findings regarding the fantasy sports consumer, in particular exploring their use of mobile technology in the management of their fantasy sports teams.

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· Best Online Draft Room or Mock Draft Room

· Online Draft Style Contest

· Online Salary Cap Contest

9:15 a.m.
Fantasy Sports: International
Global fantasy games are on everyone's radar. Start-ups from overseas see U.S. industry growth and popularity as a great sign for the future. Are the markets and gaming paradigms similar? We know that fantasy sport popularity is growing worldwide. What else do we know? This panel will explore the challenges and opportunities on the horizon. Short presentations by Aaron Amic from IPSOS (how UK players are playing fantasy sports) and Yashraj Vakil from Dream11.com (fantasy cricket in India) will compliment the panel discussion.

Moderator: Jeff Thomas, CEO, World Fantasy Games
Panel: Yashraj Vakil, Dream11.com, Aaron Amic, IPSOS

10:00 a.m.
Networking Break- Sponsored by Sports Direct, Inc.

10:30 a.m.
Utilizing User Generated Content
The Fantasy Sports Industry has been a trailblazer in terms of new technology and styles.Mike Beacom of the Fantasy Sports Writer's Association leads a discussion on how to incorporate user generated writing and content to build a strong product.

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· Best Video Podcast

· Best Fantasy Sports Broadcast Presentation

· Best Podcast


11:30 a.m.
Fantasy Sports Writers Association Awards
The FSTA celebrates the best fantasy sports writers, hosted by ESPN's Talented Mr. Roto,Matthew Berry!

12:00 p.m.
Lunch- Sponsored byFantasy Coverage

1:00 p.m.
Keynote Speaker: Jeff Schafer and Jackie Marcus Schafer, Producers, "The League"
This fall saw the debut of the first-ever fantasy sports-themed television show. "Friends" made the coffee shop cool. "Cheers" made bars fun. Will "The League" have the same impact on fantasy sports? Producers Jeff Schafer and Jackie Marcus Schafer will talk about the creation of their program and Hollywood's perception of the Fantasy Sports industry.

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· High Stakes Contest

· Live Fantasy Event or Contest

· Unique Contest

2:00 p.m.
Coming Out of the Recession - Fantasy Sports and the Economy
Fed Chairman Ben Bernanke said in August that the recession is over. While signs of recovery are starting to be seen the FSTA wants to know the truth: Is the recession over and, if so, how our members can position themselves to succeed in the economic rebound?Dr. Paul Schoofs, Professor of Economics, look at similar historic economic conditions and discuss how to plan for 2010 and beyond.

2:45 p.m.
Networking Break- Sponsored by Fantrax

3:15 p.m.
Advertising in the Fantasy Sports Arena
As the economy recovers so too does the advertising industry, which is a major part of the fantasy sports economic model.Matt Story, director of digital marketing and gaming for Denuo, and other industry heavyweights, will answer your questions including: Is the ad dollar back? How do you sell the fantasy sports industry?

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· Print or Online Ad

· Best Fantasy Magazine

· Best Fantasy Commissioner / League Manager Product

4:00 p.m.
Elevator Pitch
Do you have a new business or idea that will revolutionize the fantasy sports industry? This is your chance to get your idea out to a room full of decision makers! Get noticed by pitching your product at the FSTA Conference.

Day 1 Evening Activity
Dinner and Cocktails at ESPN Zone
Cocktails Sponsored byXML Team Solutions.Kick off the evening with dinner on the strip - and become the conference hero by sponsoring dinner!

Conference Day 2, Wednesday, January 27

7:30 a.m.
Breakfast- Sponsored by Bloomberg

8:30 a.m.
Fantasy 101
A love for sport and a great idea for a fantasy sports product is only one small part of running a successful fantasy sports business. Our panel of experts will guide you through three critical segments to get your service flying:

· Obtaining Credit Processing: Fantasy Sports companies often run into issues with getting approval for credit card processing because, despite significant evidence to the contrary, we are labeled as gambling. Our experts will show you how to successfully apply to credit service providers.

· Choosing an ISP/Developer: As in life, the cheapest is rarely the best - and as you find success you might also realize the limitations of your current tech setup. Alan Karben of XML Team Solutions will guide you through the process of selecting a reliable host and a developer who can turn your dream into reality.

· Prize Indemnity & Coverage: As the fantasy sports industry grows so too is the size of the prizes. One misstep can leave your company bankrupt. Henry Olszewski of the Intermarket Insurance Agency and Fantasy Sports Insurance will talk about ways to protect your prizes while allowing your company the flexibility to grow.

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· Best New Web Site or Site Update

· Innovation

· Specialty Products or Services

9:30 a.m.
Protecting Your Assets
Once you have a great idea and set in motion plans to create the next big thing in fantasy sports you need to protect your investment.Marc Zwillenger of the law firm Sonnenschein, Nath, and Rosenthal will show you how to protect your ideas, methodologies and business applications.

10:00 a.m.
The Legalities of Fantasy Sports
The Fantasy Sports industry has won major legal victories over the last two years but that does not mean that there aren't still dangers for fantasy sports providers. FSTA legal expert Glenn Colton joins us to review essential information about the legalities of fantasy sports and looks forward to potential pitfalls the industry could face in the new year.

10:30 a.m.
FSTA / Fantasy Football Librarian / The Most Credible Accuracy Award
FF Librarian Sara Holliday announces the winner for the fantasy sports site with the most accurate player performance predictions in 2009.

10:40 a.m.
Networking Break- Sponsorships Available!

11:00 a.m.
Programming for Mobile Devices
Smart phones are all the rage: Blackberries are commonplace and the iPhone is an essential tool for many Americans. Experienced application creator Ted Kasten of Advanced Sports Media goes through his experiences creating an application and industry veteran Jay Imus of comScore will teach you how to monetize the product.

FSTA Industry Recognition Awards:during this break we will present the awards for the following categories:

· Draft Kit

· Fantasy Draft and Game Assistance Tool

· Best Online Content Service

11:45 a.m.
What Is Next?
Join the FSTA Membership committee as we look at the year that was and look forward for the fantasy sports industry, including televised fantasy sports, new games, and emerging markets both domestic and abroad.

Conference Sessions Conclude

Register for the 2010 FSTA Winter Business Conference Now!

Fantasy Sports Trade Association
600 N. Lake Shore Drive,
Chicago IL, 60611

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