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Summer 2011 Conference
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June 6, 2011

2011 FSTA BUSINESS & TECHNOLOGY SUMMIT AGENDA

2011 FSTA Business & Technology Summit
June 13th – 14th
San Francisco, California

ROOM RESERVATIONS

ONCE YOU HAVE REGISTERED FOR THE CONFERENCE PLEASE MAKE YOUR RESERVATIONS AT THE MARRIOTT HOTEL UNION SQUARE 480 SUTTER STREET · SAN FRANCISCO, CALIFORNIA 94108 REGISTER HERE

SPONSORSHIPS

If you are interested in sponsoring the FSTA Business Conference and Research Symposium in San Francisco, please review our Sponsorship Opportunities. Email Association Director Megan Van Petten for details.

SPECIAL FEATURE

FSTA counsel Glenn Colton, a partner at SNR Denton US LLP, will be available to meet with conference attendees on a one-on-one basis at specified times during the conference ("Office Hours”).Both start-ups and mature businesses are encouraged to take advantage of this opportunity to ask questions privately of one of the industry’s most recognized legal experts.

JUNE 13TH – CONFERENCE DAY 1

3:00 P.M. Conference Registration Opens

3:30 P.M. Elevator Pitch Enrollment

4:00 P.M. FSTA Board Meeting

5:00 FSTA Experts’ League Football Draft hosted live on SIRIUS XM radio’s fantasy sports channel. Attendees will enjoy a cocktail and hors d’oeuvres reception sponsored by Bam Software.

7:30 P.M. FSTA Hall of Fame Inductions

JUNE 14TH – CONFERENCE DAY 2

8:00 A.M. Breakfast

9:00 A.M. Welcome and Opening Remarks- Paul Charchian, President, Fantasy Sports Trade Association

9:10 A.M. Welcome from Conference Title Sponsor

9:15 A.M. Social Media

As the relationship between fantasy sports and social media continues to evolve, hear from those who are on the cutting edge of connecting fantasy sports players through social games and social login.

Moderator: Jeff Ma

Jeffrey Ma was the co-founder of Citizen Sports, a revolutionary sports media company that used social media and emerging mobile platforms to disrupt the traditional sports media landscape. During his time with Citizen Sports, Ma worked with major media like Sports Illustrated and ESPN and large brands like Ford and Miller/Coors. In April of 2010, Citizen Sports was acquired by Yahoo and Ma moved on to his next challenge. Today, Ma shows companies how harnessing the power of these technology-driven platforms, using not only social media, but concrete data and numbers, can create incredible success. Whether sharing his personal experiences on the blackjack table or his consultations with sports executives and scouts, he shows how you can use math and media to make a positive difference in your organization.

Panelist: Patrick Salyer, Gigya, CEO

As chief executive officer, Patrick is responsible for Gigya’s overall business strategy and day-to-day operations. Patrick previously held the position of Vice President of Strategy and Operations at Gigya, driving retail product strategy and operations as well as strategic partnerships including relationships with the top social networks and identity providers including Facebook, Twitter, LinkedIn, Yahoo, Google and Microsoft. He was also instrumental in building and managing Gigya’s high-performing sales development organization. Patrick has also held positions at Gigya in business development and corporate sales, driving adoption of Gigya’s technology across more than 500,000 websites, and delivering some of Gigya’s lighthouse enterprise clients. Before joining Gigya, Patrick co-founded a suite of social network applications and games and served as Associate Consultant for L.E.K. Consulting, a strategy consulting firm. Patrick holds a bachelors degree from Harvard University.

Panelist: Kenny Mazursky, Gameslam, Co-founder and CMO

Kenny is Co-founder and CMO of GameSlam, the first mass multiplayer social sports game that allows fans to challenge their friends and play along with live sports events in real-time. Kenny is responsible for driving customer acquisition, engagement and distribution at Gameslam and heads up both the marketing and business development teams at the company. Kenny is an entrepreneur with 13-plus years of internet marketing experience. Prior to GameSlam Kenny ran his own internet marketing firm. For 10 years his company worked with a full spectrum of clients ranging from Fortune 500 companies to start-ups. The company specialized in traffic generation, customer acquisition, social media, ecommerce, site analytics and optimization. Kenny began his career in sports marketing, quickly transitioning to the growing internet world where worked at Rollingstone.com and at Ignite Sports Media (now Sport Vision).

Panelist: Jon Brelig – Product Lead, Citizen Sports

Jon Brelig was the previous founder of Fantasy Book, which launched the first fully featured fantasy sports app on the Facebook platform shortly after it was released in 2007. In 2008, the company was acquired by Citizen Sports where Jon served as head of Fantasy Games. In 2010, Citizen was acquired by Yahoo! and today Jon serves a senior product role to enhance social and personalization across Yahoo! properties. Jon is also the founder and owner of SkiReport.com, a dominant web and mobile skiing destination. He holds a BS in Management Information Sciences from the University of Texas at Austin.

10:15 A.M. Networking Break

Glenn Colton’s "Office Hours”

10:30 A.M. Mobile Applications

What’s the latest news going on with mobile apps? We’ll discuss this booming industry – and how it could and should impact the fantasy sports space – as well as what new digital-platform innovations are just around the corner

Moderator: Peter Schoenke, Rotowire

Panelist: Jason Fulmines, Gannett, Director/Mobile Products

Jason is responsible for the strategy and development of mobile products across Gannett’s 100+ local newspaper and TV markets including USA TODAY. He also manages the day-to-day corporate relationship with multiple mobile providers and strategic partners. He evaluates emerging technologies and was a key member of the USA TODAY iPhone and iPad application development team. Prior to joining Gannett’s digital division, Jason worked for LM&O Advertising in Arlington, VA leading print and digital aspects of the Army National Guard’s account. He also spent four years at USA TODAY in various advertising roles. Jason is an international speaker and an active member of the Online Publishers Association and the Mobile Marketing Association. He holds a BA in Journalism/Mass Communication from St. Bonaventure University.

Panelist: Derek Peachey, Floodlight Digital, Managing Partner

Derek brings a decade of experience in mobile content and services to Floodlight. Most recently, Derek was SVP of Sales and Corporate Development at July Systems. Previously, Derek served as Director of Americas for Content Aggregation and Services at Nokia and built the channel partner business at Handango. Derek holds an MBA from TCU and a B.S. from Dickinson College.

11:30 A.M. Sponsorship Pitches

11:35 A.M. Elevator Pitch

Do you have a new business or idea that will revolutionize the fantasy sports industry? This is your chance to get your idea out to a room full of decision makers! Get noticed by pitching your product at the FSTA conference.The winning company receives the "Pitch of Show” award and logo, which can be displayed on the winner’s site http://www.fsta.org/blog/elevator-pitch-guidelines

12:30 P.M Lunch and Networking

1:30P.M. Funding
How to optimize / attract company funding.

Moderator: Rob Phythian, Sports Data, LLC

Panelist: Scott Frederick StatSheet, Inc. Chief Operating Officer

Scott Frederick is the Chief Operating Officer of StatSheet, Inc. where he oversees the company’s strategy as well as their sales, marketing and business development initiatives. StatSheet is a digital media company that automatically transforms data into compelling narrative content (stories), visual displays (charts, tables, graphs) and interactive applications. StatSheet’s first vertical is sports.Prior to joining StatSheet, Scott was a venture capitalist for 13.5 years. Most recently, he was a Co-Founder and General Partner at Valhalla Partners (a firm with $440 million under management). Prior to co-founding Valhalla Partners in 2002, Scott was a Partner at FBR Technology Venture Partners ("FBRTVP”). Scott joined FBRTVP in 1997 as its second employee, and in doing so played a key role in the creation and management of one of the Mid-Atlantic region’s most successful venture capital funds. During Scott’s tenure, the FBRTVP funds produced seven IPOs, and FBRTVP I realized returns of approximately nine times invested capital. Scott is a former Director of the Mid-Atlantic Venture Association ("MAVA”) and co- founded the Young mid-Atlantic Venture Association ("YAVA”), serving as its first President and Chairman. Scott received a Juris Doctorate from Harvard Law School in 1994 (cum laude) and a Bachelor of Arts in Economics from Duke University in 1991 (magna cum laude), where he was an A.B. Duke Scholar.

Panelist: Vishwas Prabhakara FanVibe, CEO

Vishwas Prabhakara is the Founder and CEO of Fanvibe, the leading interactive sports company on both computer and mobile platforms that allows fans to "check-in” to a game they are watching – either on TV or in-person – and chat with friends and other fans. Fans also win rewards in the form of virtual badges and real-world prizes from their favorite teams. In addition to being CEO, Vish leads business development, product and sales. Fanvibe has partnered with the NBA, Turner Digital, the NHL, and Comcast. Directly prior to founding Fanvibe, Vish worked in Business Development at Digg where he led efforts to partner with major media companies, including ABC/Disney, the Chicago Tribune and Current TV, among others. Vish also launched and managed mobile, search and RSS revenue streams. Vish was also Director, Finance & Strategy at ESPN, where he was on the senior management team for the company’s mobile efforts. In addition, Vish served on ESPN’s New Media Senior Staff and on the CFO’s Senior Staff. Prior to ESPN, Vish worked in Investment Banking, where he was responsible for day-to-day execution of IPOs and other financial transactions for companies such as Netgear and Jamdat. Vish earned a BS in Information Systems and Economics at Carnegie Mellon University and an MBA from Harvard Business School.

2:15P.M Open APIs

Why charge against the market leaders head-on, when you can ride them side-saddle to success? An Open API means that you can write software that cooperates with games and information sources that are proven in the marketplace. Find out what content and features current Open APIs let you access. What limitations, if any, are there that may prevent you from commercializing your innovations? Where is the industry heading? You’ll hear from veterans of Open API sports — and also get the chance to pepper them with questions about how to leverage their content, technology, and customer base for your own fantasy sports services.

Moderator: Alan Karben, XML Team Solutions

Panelist:Kevin Austin, My Fantasy League, Founder

Kevin Austin is the founder and architect of MyFantasyLeague.com, which first started offering fantasy football league management in 1995. In 2005, MyFantasyLeague.com became the first fantasy league management site to offer open access to league data in industry-standard XML format, allowing any third party developer to write applications to enhance the core product. To date, dozens of developers have created innovative applications using this developer’s program, offering products that include smartphone applications, draft and lineup advice tools, team rating tools, and more. MyFantasyLeague.com won the 2010 Fantasy Sports Trade Association "Most Valuable Fantasy Tool” award.

Panelist: David Geller, Yahoo, Head of Fantasy Sports

As Head of Fantasy Sports at Yahoo!, David Geller is responsible for overseeing one of the world’s largest fantasy sports providers. Prior to his current role, Geller managed Yahoo Music’s broadband partnership group and oversaw the integration of music technology services into products offered by AT&T, Verizon, British Telecom and Rogers Communications. Geller graduated with honors from the University of Michigan and earned an MBA from UCLA’s Anderson School of Management.

Panelist: Oren Michels, Mashery, CEO

As CEO and Co-founder of Mashery, Oren has led the team responsible for working with over 100 leading brands to power over 10,000 apps created by 50,000+ developers. Oren is a leading evangelist for the API movement in general and has pioneered and chaired the annual Business of APIs conference, now in its 5th year. A frequent speaker at events in both the US and Europe, Oren has taken the stage at events such as Web 2.0, Enterprise 2.0, Gluecon, the GCA/Savvian Summit, Digital Hollywood, eComm, WeMedia, Interop, Dow Jones Venturewire, CTIA,John Battelle’s Conversational Marketing Summit, and the Forbes CIO Summit. Prior to Mashery, Michels served in Executive roles for a number of successful startups including Feedster, WiFinder, Colt HR, and Winbid. He also served as President and CEO of The Groundlings, a Hollywood-based entertainment production company. Oren began his career as a software designer for Hughes Aircraft. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA’s Anderson School.

3:15P.M. Facebook & Fantasy Sports

There’s a massive amount of social sports activity on Facebook. This is no surprise, sports are a fundamentally social type of media. Fan experiences — from cheering a big play, to playing fantasy sports — are better with friends. Looking at best practices from successful social games on Facebook, there are exciting opportunities for new, socially designed fantasy sports models to leverage the Facebook platform.

Presenter: Nick Grudin, Facebook
Nick Grudin is on Facebook’s Strategic Partner Development team, where he focuses on sports and news partners from the New York City office. Prior to Facebook, Nick was VP of Business Development & Enterprises at Newsweek, where he managed new business incubation initiatives and digital partnerships. He has also worked as a strategy consultant at the Boston Consulting Group, and as a journalist. He was a general assignment reporter at the Los Angeles Daily News, and his writing has appeared in The New York Times, The International Herald Tribune, and The Chicago Tribune. Nick attended Pomona College and received a Master’s in Public Policy from the Harvard Kennedy School.

Presenter: Danny Conway, Facebook
Danny Conway is on Facebook’s Strategic Partner Development team focusing on games. While at Facebook, Danny also worked in the direct sales organization with entertainment advertisers. Prior to Facebook, Danny was at William Morris in LA developing digital strategy for partners and clients. He has also worked in business development at Snocap, a digital music management service for artists, and as a Research Manager at Gerson Lehrman Group in New York. Danny attended UCLA where he was a member of the tennis team.

4:00 P.M. Elevator Pitch Announcement Winner!

4:00 P.M. Networking Break

Glenn Colton’s "Office Hours”

4:15 P.M. Demographics

The Who and the Why: Demographics of Fantasy Players, and their Motivation to Participate

Presenter: Professor John Morgan, University of California, Berkeley

John Morgan is the Gary and Sherron Kalbach Professor of Entrepreneurship at the Haas School of Business, UC Berkeley. His research includes studies of the economics of the Internet, tournaments and contests, information flows within organizations, and auctions. His recent paper, "Tournaments for Ideas” received the Accenture Award for the best paper published in 2010 in California Management Review. In addition to top academic journals, his research has also been featured in The New York Times, Money, and The Economist magazines.

Morgan is the Founding Director of Xlab, Berkeley’s experimental social sciences lab. He is also Faculty Director of Executive Education at the Haas School. When not doing research, he is busy guiding his fantasy sports team, the Capybaras, to victories in fantasy baseball and football, where he has been active both as a player and as a commissioner for the last decade.

Presenter: Dana Sisak, University of California, Berkeley

Dana Sisak will soon join Erasmus Rotterdam University as an Assistant Professor. She is currently a visiting scholar at the Haas School of Business, UC Berkeley. Sisak specializes in the theory of contest and tournament design. Her recent work "Multiple-Prize Contests – The Optimal Allocation of Prizes” published in the Journal of Economic Surveys, highlights how prize structures in contests affect the incentives of participants.

Presenter: Rob Phythian, Sports Data, LLC will present results of a recent IPSOS survey on consumer demographics.

4:45 P.M.What Drives Fantasy Sport Consumption

Moderator: Danielle MacLean, CBSSports

Presenter: Dae Hee Kwak, Assistant Professor of Sport Management, University of Michigan.

Dr. Kwak will present his recent studies on fantasy sport consumers. He will be discussing interesting findings from his research that explores how inflated winning perception drives fantasy sport consumption. In addition, he will share his recent study on the influence of marketer-controlled variables (e.g., level of customization, expert information, entry fees, and financial rewards) on consumers’ winning confidence and participation intention.

Dr. Kwak has been conducting numerous research projects involving fantasy sport consumers. Particularly, his primary focus is to better understand various decision making processes that drive the consumption of fantasy sport. His work has been published at various academic journals including Journal of Sport Management, International Journal of Sports Marketing and Sponsorship, and Sport Marketing Quarterly.

5:30 White Board Topics

During the conference we will collect your questions and topics for open discussion.

5:45 P.M Conference concludes

6:30 P.M Gordon Biersch

Drinks and dinner

Our FSTA-sponsored, after-conference event will take place at Gordon Biersch Brewery, 2 Harrison Street, San Francisco- (415) 547-1751 – just a short walk or cab ride from the Marriott Hotel Union Square. Meet up with old acquaintances over a beer and a great meal and take advantage of this fabulous networking opportunity.

Fantasy Sports Trade Association
600 N. Lake Shore Drive,
Chicago IL, 60611

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