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Summer 2010 Conference
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FSTA 2010 Summer Business Conference Information

CONFERENCE AGENDA

Pre-Conference, Tuesday, June 8

7:30 p.m. -- 10 p.m. FSTA Expert League Fantasy Football Draft Enjoy a cash bar and networking opportunities while the fantasy football experts draft! Join us at the Doubletree starting at 7pm.

Conference Day 1, Wednesday, June 9

7:00 a.m.Conference Registration Opens

7:30 a.m. Breakfast Sponsorship Available! Email Association Director Megan Van Petten for details on how your company can reach notable industry contacts!

8:30 a.m.Welcome & Opening Remarks
Paul Charchian, President, Fantasy Sports Trade Association; Founder, Leaguesafe.com

8:40 a.m.Welcome From Big Game Software, Conference Title Sponsor

8:45 a.m.Fantasy Sports Market Research Study by Ipsos
Presenter: Aaron Amic, Ipsos


9:45 a.m.State Gambling Laws and Fantasy Sports: An Update on Nine Problem States Do state laws restrict your fantasy business? Can you offer pay-to-play games and/or prizes in every state in the United States? Does it matter if the game is free-to-play? Every fantasy company should seek an official legal opinion from a qualified legal firm. FSTA members discuss this topic often, but fantasy companies are inconsistent with treatment of state eligibility in their Official Rules and Terms of Use. Attorney Travis McCoy will provide an update by reviewing the laws in the nine states that cause the most problems for fantasy sports businesses. Governmental relations solutions will also be explained and discussed.Presenter: Travis McCoy, McCoy Lobbying

10:30 a.m.Networking Break
Sponsored by: Sports Direct, Inc.

11:00 a.m.Legal Topics FSTA legal expert Glenn Colton joins us to review essential information about the legalities of fantasy sports and looks forward to potential pitfalls the industry could face in the future.Presenter: Glenn Colton

11:30 a.m.Sponsorship Pitches Presenter: David Dodds & Joe Bryant, FootballGuys.com

11:45 a.m.Lunch & Networking

1:30 p.m.Trends in Fantasy Sports This panel will focus on changing trends in fantasy football including league management and scoring. Some scoring options may or may not be as popular as first thought. Have you ever wondered how popular IDP's and team QB's are?Moderator: Peter Schoenke, Rotowire.com

2:15 p.m.One on One with Mickey Charles Mickey Charles, President & CEO, The Sports Network Mickey Charles:While an attorney by training, Mickey's background includes a wide range of interests including newspaper syndication, talk show host, feature editor/telecommunications to travel, panelist, moderator and chairperson at conferences worldwide. He is a pioneer in the audiotex industry and is President and CEO of The Sports Network, an international real-time sports wire service with customers throughout North America and Europe. He has been a guest on a number of network and cable shows and is the author of numerous articles and features that extend to the communications industry, gaming, travel, radio and television, cartoons and humor.

2:45 p.m.Networking BreakSponsorship Available! Email Association Director Megan Van Petten for details on how your company can reach notable industry contacts!

3:15 p.m.NFL Labor The NFL’s labor agreement with the NFLPA ends after the 2010 season, imperiling the 2011 season. This panel will cover the issues facing the two sides, the probability of a work stoppage, and the considerations that each fantasy company should be evaluating now, a full year in advance.Moderator: Paul Charchian, President, Fantasy Sports Trade Association; Founder, Leaguesafe.comPanelist: Andrew Brandt, nationalfootballpost.com, Ian Greengross, Greengross Athletic Management Enterprises
 
Andrew Brandt 
previously worked as the general manager of the Barcelona Dragons in the NFL’s World League and served as a team vice president of the Green Bay Packers from 1999 to 2008, negotiating player contracts and managing the team’s salary cap. He served as a consultant to the Eagles in the 2009 off season and lectures at the University of Pennsylvania’s Wharton School of Business on negotiations, sports law and sports business. Brandt is president of the National Football Post.Ian Greengross is the president of Greengross Athletic Management Enterprises. Ian currently represents 13 NFL players. He has represented several notable first-rounders, including Darren McFadden, Amobi Okoye, and Joseph Addai.

4:00 p.m.Elevator Pitch Do you have a new business or idea that will revolutionize the fantasy sports industry? This is your chance to get your idea out to a room full of decision makers! Get noticed by pitching your product at the FSTA Conference. Email Association Director Megan Van Petten for details.Day 1 Networking Event White Sox Outing Sponsored by MyFantasyLeague.com Join us as we watch the White Sox and Tigers face off Wednesday evening. We'll be on the FanDeck in the outfield with complementary drinks and food.

Conference Day 2, Thursday, June 10

7:30 a.m.BreakfastSponsorship Available! Email Association Director Megan Van Petten for details on how your company can reach notable industry contacts!

Room 1 - Technology

8:30 a.m.Social NetworkingThe goal of the panel is to show attendees how to use social media and tools to create relationships, build brand reputation and generate leads through providing value to users. Social media is the new word of mouth and our panelists will show you the opportunities for your business.Moderator: Catherine Warren, Point Public Relations Panelist: Steven Plous, Direct Message Lab.Panelist: Joe Mathieu, Elton Digital

Catherine Warren 
began her career as the head of marketing, PR, and events for Prevail Health Solutions, coordinating government and political relations with top government officials. Catherine then spent time representing lifestyle and luxury brands for Julie Darling, Inc. managing client accounts, including Blazewear USA and Perfect Pasta Online. Catherine has been trained in communicating a positive public image for various organizations, including the Miss Universe Organization as Miss Illinois USA 2006. Very familiar with the lifestyle and luxury industries, she also has a background in acting, modeling and high-end retail sales. She was recently nominated as a 2010 candidate for The Leukemia & Lymphoma Society’s prestigious Man & Woman of the Year Campaign. She is a member of the Public Relations Society of America (PRSA). Catherine graduated from DePaul University with a Bachelor of Arts degree in Psychology. She was born and raised on Chicago’s north shore.Joe Mathieu has been a part of the digital marketing space for more than four years. He has worked with Top 50 "Fortune 500” companies such as Time Warner, Bank of America, Target and Sears in addition to smaller localized businesses. His internet capability represents a broad spectrum of search engine marketing (SEM), social media marketing (SMM) and Web development.

9:30 a.m. Outsourcing Many in the fantasy industry may not see outsourcing as a strong option to them. With this panel we explore the advantages and disadvantages of going outside to a third party for critical needs and why even smaller companies can take advantage of this strategy.Moderator: Kelly Grogan Panelists: Brett Baker, President Big Game Software Panelists: Donald Wisniewski, CEO Cyberhull.

Brett Baker,Big Game Software (also dba Fantasy Coverage) is a software consulting company that specializes in providing services to the sports & entertainment industry. The Cyberhull management team has been involved in leading data transformation, content, new media and publishing initiatives for clients across the globe. They have successfully built multiple teams and operations on 4 continents and created & deployed innovative products that have revolutionized companies' offerings.Don Wisniewski joined his first start up company, Cybiko Inc, as President in 1999. Don led the funding effort for Cybiko and with other team members raised $19.5 million in Venture Capital funding. Cybiko launched a ( Gameboy like ) wireless connected internet device under his leadership and the company grew from 25 to over 275 employees in 2 years. Ninety percent of the Cybiko employees were based in Moscow, Russia. Don, working with his team, then organized the company into several divisions one of which was a wireless content publisher/developer, Cybiko Wireless. Starting with only 9 employees and $300k in funding, he took lead role and grew that entity to over eighty employees in two year with the majority of resources being located off shore. He then sold Cybiko Wireless to a leading French Mobile Game Publisher providing significant ROI for his investors. Don next founded 3D Wireless Games Inc. a specialized Mobile Content Development company. He established its base of operations in Russia, built the team and successfully sold the company to Superscape, Plc. Don joined Superscape as SVP Operations and Marketing and played a key role in re engineering operations, substantially growing the off shore development team from 15 to 95 employees and driving Superscape into a Top 5 publisher in the US Mobile Games market. Superscape was sold to Glu Mobile in April 2008 for $36 Million and after he finished the integration of the two companies, Don went on to Co-Found CyberHULL. For the past 10 yrs he has focused his efforts in the Russia IT market. He has established significant off shore development teams multiple times and delivered very strong results.

10:15 a.m.Networking Break Sponsorship Available! Email Association Director Megan Van Petten for details on how your company can reach notable industry contacts!

10:30 a.m.Mobile Technologies Moderator: Eric Benderoff, Bendable Media Panelist: Kelvin Rowlette, July Systems Panelist: Doug MacLeod, Transtouch LLC Panelist: David Dodds, Footballguys.com

Doug MacLeod is CEO of Transtouch LLC. The company develops iPhone apps for other companies like Jazz Fest Live and for its own verticals such as Chefs Journal. They specialize in mobile publishing functions that require mixed text and media. Doug's previous experience includes mobile workforce application development in consumer products and logistics. Doug was director of Applications development for Pepsi Americas and has had numerous senior roles in consulting and software development organizations.

11:15 a.m. Hosting Panelist: Andy Schroepfer, Rackspace Panelist: Chris Van Noy, Akami

Andrew Schroepfer is Vice President of Strategy for Rackspace Hosting. In this role, Andy is responsible for strategic partnerships for Rackspace Enterprise Services (RES), development of a business applications marketplace among the Software-as-a-Service sector, and thought leadership for Rackspace’s No More Servers campaign. Andy has spent more than a decade on Wall Street and four years managing a technology-sector hedge fund Exponential Capital prior to joining Rackspace.Chris Van Noy is a media executive whose expertise in strategy and operations spans online, mobile, emerging technologies and traditional media. In his 12 year career he has worked for media and technology companies such as NBC Universal, Hulu, ESPN, ABCNews, Microsoft, 24/7 Real Media and Disney. Previously he was a Vice President of Distribution at NBC Universal and a member of the Hulu launch team.

Room 2 - Business

8:30 a.m.Raising Capital For most of our member companies, eventually, raising funding becomes an important business consideration. This panel will help your company decide when to try to raise capital, what kind of investor makes sense for your business, and how to best portray your company.Moderator: Rob Phythian, Open Sports Panelist: Adam Koopersmith, New World Ventures Panelist: Ira Weiss, Hyde Park Angels

Rob Phythian is one of the most successful fund raisers in the fantasy sports space. The two companies he’s worked with, Fanball and Open Sports, have both raised funds from a wide range of investors.Adam Koopersmith is a partner at Chicago-based New World Ventures. Prior to joining New World Ventures in 2004, Adam held various operating and business development roles as VP of Business Development at Sportvision, Inc.Ira Weiss is the faculty director of Hyde Park Angels, managing director of RK Ventures, and is a professor at the University of Chicago. Ira is the chairman of the board of Bidshift, a portfolio company of RK Ventures, and is a director of Orly’s Treehouse. Ira has also taught at Columbia Business School, and in his academic work, he has published on valuation issues of earnings, and on tax and accounting regulation.

9:00 a.m.International - World Cup Moderator: Scott Higgins Panelist: Chris Kuhrt – Dish Network World Cup

9:30 a.m.Advertising / Marketing your Site Presenter: Demetri Dallis, Elton Digital Demetri Dallis has developed Elton Digital from the ground up. This includes establishing marketing, operations, process and execution of digital marketing segments such as search engine marketing (SEM), social media marketing (SMM) and measurement. His eight years of experience with Top 50 "Fortune 500” companies includes sales and marketing with 3M, Pfizer, Merck and NBA’s Detroit Pistons.

10:15 a.m.Networking Break Sponsorship Available! Email Association Director Megan Van Petten for details on how your company can reach notable industry contacts!

10:30 a.m.Fantasy Advertising in the New Decade Print & Web Advertising Facts & Figures featuring new FTC guidelines for your ads with Denise Gosnell, Innoventum Inc., a world recognized technology author and software patent attorney and Advertising/print trends that are affecting the market today with Elena Moeller-Younger, Owner, MoYo Consulting, will speak to is the myth that print will die and the internet is taking over.Moderator: Charlie Wiegert, Fanball.comPanelist: Denise Gosnell, Innoventum, Inc. Panelist: Elena Moeller-Younger: Owner, Moyo Consulting Owner; Marketing Director, Reed Business Information

Elena Moeller-Younger, owner of MoYo Consulting and Marketing Director for Reed Business Information, has over eight years of experience in the field of advertising, marketing, communications and public relations. Since 2006, Elena serves as the marketing director for the engineering and manufacturing vertical at Reed Business Information, a business-to-business media company. In her role as Marketing Director, Elena works closely with the sales team to develop marketing and sales materials, and manages and executes media programs for Fortune 500 clients. Since its inception in 2007, MoYo Consulting has consulted and executed strategic marketing and advertising plans for a variety of companies and associations.

11:15 a.m.The Gambling Perception The fantasy sports industry has a public perception issue: a vocal minority continues to link fantasy sports with gambling. This panel will discuss the misinterpretations and the research that refutes them.Moderator: Peter Schoenke, Rotowire.comPanelist: Nigel Eccles, CEO FanDuel.comPanelist: Dr. Kim Beason, Professor at University of Mississippi

Conference Sessions Conclude Register for the 2010 FSTA Summer Business Conference Now!

Fantasy Sports Trade Association
600 N. Lake Shore Drive,
Chicago IL, 60611
T: 312.771.7019

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