FSTA 2009 Summer Business
Thursday and Friday, June 18 - 19
Drake Hotel & Conference Center in Chicago, Illinois
Conference registration is $449 for FSTA members and $599 for
Once you have registered for the conference please contact the Drake
Hotel & Conference Center to reserve your room at the special
conference rate.Hotel rates start at $175 per night 800-55-DRAKE
(800-553-7253) and request the group rate for FSTA.
If you are interested in sponsoring the FSTA Business Conference
and Research Symposium in Chicago please review our
sponsorship packages. Email Association Manager Justin Cleveland for details.
Event Sponsored by My Fantasy League
Pre-Conference, Wednesday, June 17
8 p.m. -- 11 p.m.
FSTA Expert League Fantasy Football Draft
Cocktails with the Experts
Conference Day 1, Thursday, June 18
Conference Registration Opens
Breakfast-- Sponsored by Fantasy Sports Ventures
Welcome & Opening Remarks
Paul Charchian, President, Fantasy Sports Trade Association
Welcome from MyFantasyLeague.com
Realigning FSTA Membership Standards
The FSTA’s membership committee will discuss the new standards the FSTA is putting
into place for its member companies.
Fantasy Industry Legal Update
Attorney Glenn Colton will update attendees on a variety of legal issues
relevant to our industry. Discussion topics include the status of the NFLPA/CBS
case, and probable next steps. He will also address impact of the ruling, and
how it applies to entities not specifically named in the suits.
Networking Break-- Sponsored by Titlecraft
Open Source Platforms
An open source alternative exists for nearly every technology and application
that companies need – operating systems, databases, programming languages and
Elevator Pitch: Five Minutes to Fame and Fortune (Sponsored by Echostar)
Do you have a new product or company idea? Kick start it with $20,000 in free
advertising! Presenters will have a few minutes to sell their product or idea
to our panel of judges: The winner will be awarded $20,000 in interactive media
from Dish Network! Interested? Make sure you meet the following guidelines:
Presenters must be members of the FSTA.
You must pre-register with Scott Higgins before the start of the
conference (see below).
Registration is limited, and spots are awarded on a first-come,
A/V will be provided. Note that accompanying visuals must be in
PowerPoint format, and must be no more than five slides.
Presentations will have a firm running time, likely no more than 5
minutes. Running over the time limit will disqualify the presenter from
Participants, here’s what you need to send to Scott Higgins (firstname.lastname@example.org):
Name of company and date of incorporation.
Type of fantasy product.
List at least three distinguishing points
How do your three distinguishing points fit a market need or are
supported by your marketing research.
Who is your presentation targeted to (e.g. advertisers, funding,
Lunch-- Sponsored by Fantasy Coverage
Fantasy Sports In An Economic Downturn
Ph.D professor of economics, Dr. John-Charles Bradbury, author of The Baseball
Economist, and www.Sabernomics.com will discuss whether fantasy sports actually
grow in a time of recession. He’ll discuss the state of the economy and how
leisure activities, such as fantasy sports are traditionally impacted. Bradbury
has taught a dozen different classes, including Economics of Sports and Budget
& Finance in Sports.
IPSOS Report on the Fantasy Sports Consumer
Aaron Amic of IPSOS presents the latest research on the demographics of the
fantasy sports industry. In addition to our traditional data, IPSOS will
present data relating to the drop-out rate, and reasons why some sports fans
don’t pick up fantasy sports.
Networking Break-- Sponsored by RapidDraft
Fantasy Sports Business 101
Technology: choosing an ISP, how to find (and qualify)
Business: Which documents does your need startup, what can you do
Legal: Is your fantasy idea on firm legal ground? Are you opening
yourself to lawsuits or even a criminal complaint? What areas require an
Day 1 Evening Activity
Dinner at Gino's East-- Sponsored by Pay
Conference Day 2, Friday, June 19
Breakfast-- Sponsored by Fantasy Headquarters
FSTA Consumer Behavior Research Study
Dr. Kim Beason presents the results of his latest survey into the behaviors of
the fantasy sports consumer. His findings will include possible changes in
behavior that may result from the economic downturn.
Rajat Paharia, founder and Chief Product Officer of Bunchball, describes how to
address and leverage fundamental human needs and desires through the use of
mechanics from game design and behavioral economics. Learn how to incent and
motivate consumers through the use of mechanics like points, levels,
leaderboards, virtual goods, challenges, and real-time feedback.
Networking Break-- Sponsored by Mission
Delivering Compelling Marketing Data: Obtaining Corporate
Roanne Coffey and Lesley Parkinson (Marketing Research for Dish Network Ad
Sales), Jonathan Norman (GMR Marketing) The amount of information presented at
this conference may seem overwhelming but, if used properly, it can help you
build advertising partnerships and ad revenue to put your product at the head
of the line.
Optional Post-Conference Events, June 19
Chicago Cubs vs. Cleveland Indians from Wrigleyville
Join the FSTA for a Cubs game from the historic Wrigleyville Rooftops
Register for the
2009 FSTA Summer Business Conference (and Cubs ticket) Now!