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Summer 2008 Conference
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FSTA 2008 Business Conference Information

GENERAL INFORMATION

Tuesday and Wednesday, July 8- 9

Chicago City Centre / Doubletree Hotel in Chicago, IL

Conference registration is $449 for FSTA members and $599 for non-members.Register Now!

ROOM RESERVATIONS

Once you have registered for the conference please contact the Chicago City Centre / Doubletree Hotel to reserve your room at the special conference rate.Hotel rates are $139-$149 per night (this rate applies the entire week).Call (312)787-6100 and refer to the "FSTA Summer Business Conference" to get the discounted rate.

SPONSORSHIPS

If you are interested in sponsoring the FSTA Business Conference and Research Symposium in Chicago please review our sponsorship packages. Email Association Manager Justin Cleveland for details.

CONFERENCE AGENDA

Pre-Conference, Monday, July 7

7 p.m. -- 10 p.m.
Informal Networking – Open to Attendees and Non-Attendees
(Lucky Strike Lanes, 322 E. Illinois Street, Chicago)

6 p.m. -- 7 p.m.
FSTA Board of Directors Meeting

Conference Day 1, Tuesday, July 8

7:00 a.m.
Conference Registration Opens

7:00 a.m.
Breakfast sponsored by Sports Data Hub

8:15 a.m.
Welcome & Opening Remarks
Jeffrey R. Thomas, President, Fantasy Sports Trade Association
Founder & CEO, SportsBuff.com

8:30 a.m.
Wireless World of Fantasy Sports
Fantasy sports sites are going wireless, working with providers to offer the ability to manage fantasy teams via smart phones and pocket PCs. How enthusiastic has the fantasy sports community been in adopting the technology? Our panelists will share their views on mobile fantasy sports applications and discuss what the future holds.

Moderator:Eric Benderoff, Technology Reporter for the Chicago Tribune
Panelists:Randy Ahn, CBS Mobile
Bimal Kapadia, ESPN
David Mellin, Sprint
Jim Corelis, STATS, Inc.

9:15 a.m.
Who Needs a Patent?
Given the level of competition within the fantasy sports industry, companies must be innovative in order to succeed. Companies also strive to protect their innovations and intellectual property to maintain their competitive edge. What can (or should) be patented, though? How effectively can various types of patents be enforced? In this panel discussion we’ll discuss these questions and explain how the patent process works and what steps you can take to minimize your costs.

Presented by Matthew Gryzlo, Patent Attorney, McDermott, Will & Emery

10:00 a.m.
Networking Break sponsored by Ultimate Trophy/Titlecraft

10:15 a.m.
New! FSTA Fall Consumer Behavior Research Study
Dr. Kim Beason of The University of Mississippi will unveil the 6th iteration of his fantasy sports industry demographic research sponsored by the FSTA. His research this summer focuses on a topic that is near and dear to everyone’s heart: where and how fantasy players are spending their money.

11:15 a.m.
The Future of Sports on the Web
This panel aims to explore how changes in technology and the Internet are influencing the coverage of sports and the way consumers interact. Topics to be discussed include the decentralization of media power, user generated content and open-source software and applications.

Moderator:Ted Kasten, Draft Dynamix
Panelists:Jeffrey Ma, ProTrade
Rob Phythian, Open Sports Network
Pete Vlastelica, YardBarker
Justin Withers, EA Sports

12 p.m.
Lunch sponsored by Fantasy Sports Ventures
 

1 p.m.
Fantasy Sports Wagering – What’s Legal?
The legal environment climate with respect to gambling continues to change. Some states such as Oregon and Montana specifically allow wagering on fantasy sports, including pari-mutuel wagers. Join us as Glenn Colton provides a fresh view of the legal questions surrounding fantasy sports and offers his insight on what the future holds.

Presentation by Glenn Colton of Wilson Sonsini Goodrich & Rosati

1:45 p.m.
Marketing Your Site
With more competition than ever before, how can you maximize your online presence through search marketing and beyond without hurting your bottom line? Our panel will discuss new and unique ways to market and optimize your website to boost sales, improve lead generation,broaden your website's exposure, raise overall brand awareness and increase targeted traffic.

Moderator:Walter Lis, STATS Inc.
Panelists:Darren Lachtman, rEvolution Sports Marketing
Matt Berry, ESPN
Paul Charchian, LeagueSafe.com
Michael Rubin, GasPedal

2:30 p.m.
Networking Break sponsored by PA-Sportsticker

3 p.m.
Playing with the Big Boys: America’s Top Brands and Fantasy Sports
What’s important to Fortune 500 companies when deciding how fantasy sports fits in their sports sponsorship strategy? What resources do they use to evaluate sports sponsorship opportunities, and what are their trigger points for a decision on fantasy sports? Most importantly, what can fantasy sports companies do to ‘go beyond the screen’? Jonathan Norman, Director of Sports Strategy and Dr. David Bohnsack, Vice President of Research & Insights at GMR Marketing offer their views on how the fantasy sports world can work more closely with America’s top brands.

Presenters:Jonathan Norman, GMR Marketing
Dr. David Bohnsack, GMR Marketing

3:45 p.m.
Fantasy Sports in Mainstream Media
As the fantasy sports industry continues to grow, what's changed over the last year in the way major media companies are handling coverage and attempting to attract new readers/players?

Moderator:Howard Kamen, USA Today
Panelists:Ferdinando DiFina, Wall Street Journal
Nate Ravitz, ESPN
Adam Slotnick, FoxSports
Rick Wolf, NBC / Rotoworld

7 p.m. -- 9 p.m.
FSTA Party and Dinner at Joe’s Bee-Bop Café - Navy Pier

Conference Day 2, Wednesday, July 9

7:30 a.m. -- 8:30 a.m.
Breakfast sponsored by One Season
 

8:30 a.m.
New! FSTA Market Research
The FSTA has listened to member requests for more market size research. This year’s study with Ipsos was expanded and new, valuable results will be presented by Aaron Amic, Director of Ipsos Public Affairs. Amic will present the full findings of the FSTA's annual demographic survey of the fantasy sports market covering both the U.S. and Canada.

9:15 a.m.
Attracting and Attaining Site Sponsorships
Learn how to bolster your bottom line by hearing presentations from sports marketing experts on building relationships that result in sponsorships. In an era of consolidation and a weak economy, sponsorship and advertising opportunities have been limited. This panel will tackle new ways to maximize potential partnerships to benefit your business and your clients.

Moderator:Jeff Thomas, SportsBuff.com
Panelists:Ken Fuchs, Sports Illustrated
Dan Lobring, rEvolution Sports Marketing
Tony Schiller, Paragon Marketing
Robert Tas, Sportgenic

10 a.m.
Networking Break sponsored by Fantasy Coverage

10:30 a.m.
Raising Investment Capital
A great idea is nothing without the cash to make it happen. This panel deals with the arduous process of seeking financial backing to make your idea into a viable product.Beginning with the process of writing proposals and putting your idea in a desirable position, this section will deal with the ways to get an idea off the ground, or to take your existing business to the next level.

Moderator:Mickey Charles, The Sports Network
Panelists:Mark Koulogeorge, MK Capital
Scott Philp, Rotohog
Pete Vlastelica, YardBarker
Jason Weingarten, genYcapital

11:15 a.m.
Bring in the Ringers: Working with Professional Athletes
A sports-themed website instantly gains credibility when it features opinions and commentary from the true experts: the professionals who actually play and coach the games. Many companies, however, are unfamiliar with how to get in touch with and effectively sell an idea to the personality. This panel will cover some important questions for anyone who is thinking about taking their site to the next level with a sports celebrity.

Moderator:Justin Cleveland, Fantasy Sports Trade Association
Panelists:Israel Idonije, Chicago Bears
Tonia Klausner, Wilson Sonsini Goodrich & Rosati
Lou Michaels, Sports Agent, McGuire Woods
Fletcher Smith, Sports Agent, MouthpieceSPORTS.com

Optional Post-Conference Events, Wednesday, July 9

1 p.m. -- 4 p.m.
FSTA Fantasy Football Drafts (please let us know if you're interested in drafting a team)

6 p.m. -- 10 p.m.
Wrigleyville Rooftop Outing – Cubs vs. Reds

Register for the FSTA Business Conference Now!

Fantasy Sports Trade Association
600 N. Lake Shore Drive,
Chicago IL, 60611
T: 312.771.7019

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